Individual from marketing field must be very well versed to the concept of  “Choice Paralysis”

What is Choice Paralysis?
The phase of Choice paralysis takes place when the user is given too many options to look and choose. Having choice is good option, but when your customers are presented with too many options, they may be confused about taking right decision.

What is solution to state of  ”Choice Paralysis”?
Get things more simple to know and make less clutter of choices from the plate of user, guide the user by telling the benefits of making right choice. Use visuals to highlight the most popular product and steer potential customers towards it. If the product is not right for them, they’ll pick another, but if they’re confused, a “default” choice helps prevent choice paralysis